India, Aug. 18 -- The Indian Poultry Alliance (IPA), a subsidiary of the Allana Group, is all set to achieve a topline of Rs.800 crore in its first year of operations, marking one of the fastest scale-ups in India's organised poultry sector. This milestone comes less than a year after its launch in November 2024 at Poultry India, where Allana Group committed USD 120 million (approx. Rs.1,000 crore) to create a fully integrated poultry venture with nationwide reach.
India's poultry market, valued at Rs.2,304 billion in 2024, is projected to grow at a CAGR of 12.6% to Rs.8,430 billion by 2033, driven in part by a rapid shift from wet-market chicken to safer, more consistent, and convenient processed formats. Despite this trend, processed poultry currently accounts for only 10% of the market. IPA aims to double this share to 20% by 2030, while targeting a company topline of Rs.2,000 crore by 2027. By year-end, it will also roll out an integrated protein retail distribution platform for chicken, seafood, and lamb, leveraging the Allana Group's nationwide network of 4,000 retail stores.
Commenting on this,Dr. Chittranjan Behl, Chairman, Indian Poultry Alliance (Allana Group)said,"Gearing to touch Rs.800 crore in our first year is a reflection of the structural change we are working to unlock in India's poultry sector. Our integrated model, rapid geographic expansion, and strategic acquisitions are building the foundation for India's transition from a fragmented, wet-market-led supply chain to a modern, processed poultry ecosystem. As consumer demand for safety, consistency, and convenience accelerates, IPA is positioned to set new benchmarks and shape the industry's trajectory for the next decade."
Fueling its Rs.1,000+ crore poultry expansion blueprint, the Indian Poultry Alliance (IPA) has rapidly deepened its presence across Kishanganj, Zaheerabad, Coimbatore, and Aligarh through an integrated model spanning breeder farms, hatcheries, feed plants, broiler contract farming, value-added lines, and rendering units. This growth trajectory has been supercharged by the Rs.300 crore acquisition of Kwality Animal Feeds in March 2025, with an additional Rs.200 crore earmarked for scaling operations. Kwality's stronghold in West and South India, long-standing QSR partnerships, and advanced feed capabilities have significantly boosted IPA's production capacity and market reach.
Looking ahead, IPA is building a network of seven state-of-the-art processing plants supported by Allana Group's established cold chain, reefer transport, waste management, and export infrastructure.Thecompanyalso plans to leverageitsUSD 120 millioninvestmentto establisha greenfield processing plant, adding organic capacity alongside the company's inorganicgrowth initiatives.All of this will enable the company to make processed chicken among the most cost-competitive in the country and accelerate adoption once the 20% processed poultry milestone is achieved-pavingthe way for a transition toward 50% processed poultry in the years ahead, in line with patterns seen in other high-growth emerging markets.
Published by HT Digital Content Services with permission from FoodTechBiz.