India, Aug. 8 -- iD Fresh Food, India's most loved fresh food brand, has announced its entry into the Ready-Mix category, with a new range of clean-label South Indian tiffin mixes. This launch marks yet another milestone in iD's journey of transforming traditional favourites into modern, preservative-free meal solutions-without ever compromising on authenticity, taste, or trust.
A pantry-friendly innovation rooted in time-honoured recipes, the new iD Ready Mix range brings consumers the same soulful taste of homemade tiffins-minus the hassle of preparation or the worry of additives. Designed for modern households that value both purity and convenience, the mixes are a response to the growing need for versatile, long-shelf-life products that can be prepared on demand.
"With iD Ready Mixes, we wanted to offer more than just convenience. Our goal was to stay rooted in tradition while creating pantry-ready solutions for modern lives," said Rajat Diwakar, CEO(India), iD Fresh Food. "These mixes are proof that you don't need preservatives or shortcuts to make food that's flavourful, nourishing, and true to its authentic taste"
What sets the iD Ready Mix range apart is its uncompromisingly clean formulation. True to iD's values, each mix is made without preservatives, soda, anti-caking agents, or raising agents. Instead, it's built on real ingredients, inspired by kitchens of the past and perfected for today's time-strapped, quality-conscious consumer. The products carry forward iD's hallmark promise of "no nasties" and are manufactured in FSSAI-compliant environments that ensure safety, hygiene, and consistency in every pack.
Gaurav Kwatra, Chief Marketing Officer, iD Fresh Food, added, "iD has always been at the forefront of innovation-offering preservative-free products that stay true to their authentic taste and traditional practices, while ensuring healthier choices for today's conscious consumers. With Ready Mixes, we're extending that philosophy to the pantry shelf-making it easier than ever to whip up a hot, delicious South Indian meal at a moment's notice."
The range is currently available across general trade and supermarkets in Bengaluru, Chennai, Hyderabad, and other key metros, with plans to expand nationally across modern trade formats. iD aims to scale availability to over 1 lakh outlets across India in the next two years, backed by growing demand across both Tier 1 and Tier 2 cities, alongside strategic plans for international market entry.
Published by HT Digital Content Services with permission from FoodTechBiz.