India, Aug. 26 -- Su From So, as actor-filmmaker Raj B Shetty describes, is a film that hardly anyone knew of a few weeks before it hit theatres. Raj and his team had gone ahead and made a film without much hullabaloo, then went about introducing it to audiences with a hit song, a trailer that grabbed eyeballs and then, a series of paid premieres to get word-of-mouth going. They barely did any promotional interviews and let the content do the talking - a strategy that worked brilliantly for them.

Watch Raj B Shetty's Garuda Gamana Vrishabha Vahana and Toby with OTTplay Premium. Get JioHotstar, Zee5, Sonyliv, Fancode, Discovery+ and 25+ OTTs for only Rs 149 per month

Su From So became a runaway hit in Karnataka, and was then dubbed in Ma...