India, Aug. 19 -- Ranveer Singh's upcoming survival thriller Pralay marks a significant first step for Ananya Birla's newly launched Birla Studios, with the filmmaker-backed venture choosing an original, large-scale project rather than an established franchise. The film, directed by Jai Mehta and featuring Kalyani Priyadarshan, has now gone on floors.
A High-Concept Debut
Pralay is positioned as an end-of-the-world survival thriller built around the fight for humanity's survival. Unlike projects based on existing intellectual properties, the film is an original story that requires its makers to create a new cinematic world. That makes it an ambitious choice for Birla Studios, which Ananya launched with an emphasis on high-concept, prestig...