India, Sept. 8 -- Raftaar has argued that while social media and strategic promotion can give an aspiring artiste a quick break, long-term success depends on having an individual voice and identity. Speaking to Hindustan Times alongside rapper KR$NA and Kalamkaar co-founder Ankit Khanna, Raftaar discussed the challenges of discovering and sustaining new hip-hop talent through their reality show Legacy.
Raftaar on manufactured careers
Addressing whether an artiste's career can be deliberately created in today's digital environment, Raftaar acknowledged that it is possible to manufacture an initial buzz. However, he stressed that such momentum cannot survive without genuine ability.
He explained that established artistes could write songs ...