India, March 3 -- A dramatic change is taking place in India's entertainment scene as the nation gets ready for the 2026 Indian Premier League (IPL) season. As the ever-present "cricket nightmare" intensifies, a new format-the microdrama-is gaining traction among mobile-first viewers.

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IPL, which runs from March 26 to May 31 this year, has traditionally been a break for daily soaps. It's believed that generally, male members of India's many single-TV households handle the remote control during match hours, leading to a precipitous decline in the viewershi...