India, Oct. 26 -- The makers of the recently released romantic film Ek Deewane Ki Deewaniyat decided not to pre-release the film's digital and satellite rights, putting a big wager on how well it does in theatres. This is a rare decision in the Indian film industry. Aamir Khan also adopted an innovative approach in his feature film Sitaare Zameen Par earlier this year, and this decision continues his trend.

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In today's industry, where OTT platform deals are common practice for major cinematic releases, the film stands out as an anomaly. It was released in cinemas on October 21, 2025, coinciding with the Diwali fes...