Nepal, April 14 -- The discourse on soft power has once again emerged, engaging not only students, scholars and diplomatic practitioners but also the general public across the nation. This is largely because the newly formed government, led by the Rastriya Swatantra Party (RSP), outlined that it would adhere to soft power in its civil contract. The contract briefly reads how soft power will be promoted through tourism, culture and investment. It also points out how the Nepali diaspora can be utilised to enhance soft power, particularly by engaging them in cultural exchanges, promoting tourism activities and encouraging investment back into Nepal. This moment thus calls for an understanding of soft power and its importance for Nepal.

The ...