Beijing, Jan. 24 -- The Spring Festival product landscape in China is undergoing a major shift, with consumers placing increasing emphasis on health, innovation, and personalization in their holiday shopping.

Traditionally dominated by red-themed goods symbolizing prosperity and good fortune, this year's offerings have diversified toward more youthful and vibrant designs, reflecting the evolving tastes of younger, trend-savvy consumers.

At a Walmart store in Shenzhen, Guangdong province, for example, the shelves are adorned with colorful hues and playful, eye-catching designs - an obvious appeal to small families and younger shoppers.

In addition to these fresh aesthetics, popular brand collaborations and viral cultural elements have m...