Kathmandu, Feb. 11 -- 'Brandsutra 2.0' is a newly released book on marketing and brand building that offers a practitioner-led perspective from South Asia. Rooted in real-world market experience from Nepal and comparable economies across the region, the book focuses on how brands operate in practice.

Authored by brand marketing professional and entrepreneur Ujaya Shakya, the book draws from his long career working with global clients, network agencies, senior leadership roles and entrepreneurship. As the founder of Outreach Nepal, Shakya has worked across brand strategy, digital marketing, activations and BTL, rural marketing, media planning and buying, and reputation management.

These experiences shape 'Brandsutra 2.0''s grounded appro...