Jammu, April 23 -- The sight is now common in urban India: men in their 50s joining gyms, women investing in skincare, seniors experimenting with fashion, hair color, even social media. This is not mere vanity-it reflects a deeper social, economic, and psychological shift within India's middle class.
Ageing in India is no longer seen as a passive stage of life. A growing middle class-especially in cities-is embracing the idea of active or successful ageing. Markets, wellness industries, and healthcare systems constantly promote the message that ageing can be managed, delayed, or even "reversed."
Spas, gyms, anti-ageing treatments, and diet plans are not just services-they represent a new belief: you are responsible for how you age. This c...