SAMBA, Oct. 26 -- Sarveshwar Foods Limited organized a "Basmati Value Chain Partnership Meet" at the SIDCO Industrial Area, Samba, bringing together Farmer Producer Organizations (FPOs), basmati producers, and traders to strengthen the basmati rice ecosystem - from cultivation and aggregation to quality control, processing, and exports.
The meet aimed to facilitate direct market access and better price realization for farmers through collective marketing by FPOs. It also emphasized the importance of sustainable and residue-free cultivation practices to meet international export standards and enhance the reputation of Jammu's premium basmati rice.
Speaking at the event, Mr Rohit Gupta, Chairman Sarveshwar Foods highlighted that linking FPO...