Jammu, Oct. 26 -- The world of Indian advertising has lost one of its most iconic creative voices. Piyush Pandey, the man who gave Indian advertising its soul and transformed the way brands spoke to the nation, passed away in Mumbai on Friday, October 24, 2025.

Pandey, who served for over four decades at Ogilvy India, was widely regarded as the architect of Indian advertising's modern identity. His unforgettable campaigns from Mile Sur Mera Tumhara to Cadbury's Kuch Khaas Hai Hum Sabhi Mein resonated deeply with the Indian psyche, blending emotion, humor, and everyday reality.

With his unmistakable moustache, booming laughter, and humility that bridged the gap between boardrooms and bylanes, Piyush Pandey changed the language and soul of ...