JAMMU, Feb. 5 -- Krishi Branding Centre, SKUAST-J ABI Foundation, Division of Agricultural Economics and ABM, SKUAST-Jammu, inaugurated a three-days' training programme (w.e.f. 4th to 6th Feb., 2026) on "Strategic Tools & Planning Approaches for Strengthening Sustainable RBSH Models through Farmer-Led Branding" under Project No. 4 - "Strengthening Agricultural Marketing in the Union Territory of J&K" of the Holistic Agriculture Development Programme (HADP).
The programme was inaugurated by Prof. B. N. Tripathi, Hon'ble Vice-Chancellor, SKUAST-Jammu, who, in his address, emphasised the importance of farmer-owned branding, collective governance, and sustainable market integration for strengthening rural livelihoods. He highlighted that RBSH-...