Jodhamal student published in International Peer-Reviewed Journal

JAMMU, Aug. 29 -- Jodhamal Public School proudly announces a significant academic achievement by Adhvik Mahajan, a Class XII Commerce student, whose original research paper has been published in the International Journal of Advanced Research (IJAR), an international peer-reviewed academic journal.

Titled "How In-Store Factors Influence Purchase Decisions in a Traditional Ethnic Retail Setting," the 10,000-word research paper examines consumer behaviour and retail management in Jammu's traditional ethnic wear sector. The study explores how factors including staff behaviour, store ambience, product presentation, trial-room experience and customer engagement influence purchase decisions and customer spending.

The research addresses an import...