JAMMU, Feb. 23 -- FICCI FLO JKL, under the leadership of Chairperson Aarti Chowdhary and her Core Team, organised an innovative members' connect meet titled "FROM FARM TO HEART" at Vijaypur Agro Fruits And Vegetables Producers Cooperative LTD. Block Samba. The initiative marked the official launch of the "Pick Your Own Strawberry" experience - an initiative aimed at promoting agro-tourism while directly supporting local farmers.
The initiative brought FLO JKL members closer to the farming community, allowing them to experience the joy of harvesting fresh strawberries straight from the fields. Beyond the experience, members actively contributed to the economy by purchasing the strawberries they hand-picked, ensuring direct income support to...