India, July 6 -- Artificial intelligence is changing the cybersecurity industry, but its biggest impact may not be the technology itself. Instead, it is reshaping how channel partners generate revenue, deliver value and build long-term customer relationships. As enterprises move away from one-time security deployments towards continuous protection, partners are being pushed to rethink their business models around managed services and measurable security outcomes.

According to Govind Rammurthy, CEO & Managing Director, eScan, AI is simultaneously disrupting traditional channel models while creating new opportunities for partners willing to evolve. He believes the future belongs to partners that move beyond selling security products and in...