India, Sept. 30 -- Data storage has quietly become one of the most critical pillars of digital transformation for enterprises and SMBs alike. In India, the story has been especially sharp; businesses that once bought hardware in bulk are now embracing cloud, consumption-driven models, and AI-ready storage to support scale.

For SMBs, this shift is not just about cost control but about agility, compliance, and long-term sustainability. The partner ecosystem has evolved in tandem, moving beyond resale to value-added services and outcome-based delivery. Against this backdrop, I spoke with Andrew Fisher, Area Vice President, Partners, Asia Pacific, Japan and India, Pure Storage, on how the company is enabling partners to lead this transformat...