India, Feb. 24 -- Most organisations across India are speeding up their artificial intelligence journeys, but the main question remains unanswered: why do most AI initiatives fail to scale beyond pilots? According to Kaushik Mitra, Vice President and Head of India GTM at Celonis, the answer is hidden in what he calls a missing intelligence layer. In a conversation by the sidelines of AI Impact Summit 2026, New Delhi, he shared his vision.

He joined Celonis in January 2025. Mitra has about 30 years of enterprise technology experience. He has worked with the big names like Oracle, Microsoft, and Indian system integrators. His direction is clear. He wants Celonis' India to boost its growth engine by positioning process intelligence as a pre...