India, July 7 -- Retail security is steadily moving beyond monitoring theft and protecting store assets. The latest shift is towards using security systems as business tools that help retailers understand customer behaviour, improve store operations, and make better day-to-day decisions. PRAMA smart retail solutions reflect this transition by combining AI-driven video surveillance with business intelligence to address both security and operational challenges.

Traditional surveillance systems mainly record incidents for later investigation. PRAMA's approach adds artificial intelligence and deep learning to detect suspicious behaviour in real time, helping security teams respond quickly to possible shoplifting and reduce merchandise losses...