India, Oct. 7 -- NTT DATA has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to deliver next-generation, AI-powered contact centre solutions built on Amazon Connect, AWS's cloud-based contact centre platform. The partnership aims to accelerate the global adoption of intelligent customer experience (CX) solutions across industries.

As part of the collaboration, NTT DATA will launch Managed Customer Experience (MCX) for Connect, a modular platform designed to fast-track CX transformation for enterprise clients. By integrating NTT DATA's decades of experience in customer engagement with the scalability and intelligence of Amazon Connect, the initiative aims to help organisations achieve faster time-to-value,...