India, Sept. 22 -- JBL, an audio brand, has partnered with VDO.AI, a tech firm in advertising technology, and Havas Media India to launch an interactive Connected TV campaign for its latest wireless earbuds, the JBL Live Beam 3. Tapping into the festive Diwali shopping season, the campaign transforms TV screens into interactive storefronts.

Powered by VDO.AI's cutting-edge technology, the campaign introduces an interactive QR Code wrapper, allowing viewers to scan their screen to explore and buy the JBL Live Beam 3 earbuds directly from their Televisions. This breakthrough turns CTV into both a brand showcase and point-of-sale, running across top media platforms and targeting high-growth cities such as Delhi, Mumbai, Bengaluru, Hyderabad...