India, Aug. 6 -- India's technology distribution ecosystem is undergoing a fundamental transformation. Traditional distributor-partner relationships that once depended on phone calls, emails, and manual processes are rapidly giving way to always-on digital platforms that deliver real-time visibility, faster decision-making, and intelligent business support. For channel partners, the expectation is no longer simply to transact online but to manage their entire workflow through a unified digital ecosystem.

Speaking to DQ Channels, Athreya K Prasad, Sr. VP - Apple & Redington Online, explained how digital transformation has upgraded distribution by fundamentally redefining partner-distributor engagement.

"Distribution hasn't been disrupte...