India, April 28 -- Iron Mountain being named Google Cloud Partner of the Year 2026 in the Media & Entertainment category is more than an award moment. It reflects how industries are starting to rethink the value of their existing data. Not new data, but what they already own and often underuse.

At the centre of this shift is a simple idea. Data is only valuable if it is accessible, usable, and secure at the same time. That balance has not been easy to achieve, especially in media-heavy environments.

Media and entertainment companies sit on decades of content. Film reels, audio tracks, archives, and recordings. But much of this data is either locked in legacy formats or stored in ways that make it hard to access quickly.

This creates wh...