India, April 21 -- The channel business is entering a decisive phase. Traditional resale margins are thinning, and customers are asking tougher questions. They no longer want just licences or hardware. They want outcomes that improve operations, reduce risks and deliver continuity.

AI is emerging as the quiet layer that binds infrastructure, security and data protection into a unified service experience. For channel partners, this signals a structural shift in how value is created and delivered.

Jasmeet S Bajaj, MD, Mieux Technologies, captures this transition clearly. The focus is moving away from transactional engagements toward long-term service relationships powered by automation and intelligence.

The shift toward AI is not about l...