India, May 4 -- As traditional marketing models buckle under rising acquisition costs and AI-led shifts in how consumers discover brands, a new force has emerged to provide clarity. Wibe Algo, founded by industry veterans Rajasree Chatterjee and Saptak Banerjee, has officially launched to replace fragmented execution with what they call Growth Architecture.

Despite record investments in marketing tools, many businesses struggle to link activity to revenue. Growth remains siloed across disconnected teams and platforms. Wibe Algo addresses this through a systems-led model that integrates strategy, technology, and intelligence into a single, unified framework.

"We are seeing a clear shift... the focus is moving from running campaigns to bu...