India, Sept. 25 -- In today's SaaS market, especially in India and APAC, scaling goes beyond technology; it depends on the strength of partners. Partners bring local reach, cultural understanding, and industry depth. Freshworks, with its AI-first SaaS platforms, is betting big on partnerships, and its collaboration with Sonata Information Technology highlights how the channel is becoming a hub of co-innovation and vertical transformation.

Laura Padilla, SVP, Global Channels and Emerging Markets Sales, Freshworks, underlined why the partner ecosystem is central to the company's vision.

"As we think about getting to a billion dollars plus, we know that we're gonna do that with partners, and the only way to scale globally is also through p...