India, Oct. 26 -- India's festive season brings a major sales opportunity for the IT industry. Online marketplaces, OEMs, distributors and resellers are promoting discounts, cashback, no-cost EMI, bundles and special offers. But as competition intensifies, one question remains: are festive sales translating into sustainable profits for India's IT channel partners?

Amazon's Great Indian Festival and Flipkart's Big Billion Days have promoted electronics deals and payment-linked offers. OEMs including Lenovo, HP, Dell and ASUS have also advertised festive discounts, cashback, bundles and financing options. Offline retailers such as Croma and Reliance Digital are running store and online promotions.

These offers can attract buyers, but the ...