India, Sept. 22 -- The Brand Coordination Committee (BCC) of the Federation of All India IT Associations (FAIITA) has launched its "Save Retailer, Save Ecosystem" campaign. The initiative is aimed at protecting offline partners and the IT retail ecosystem from what it terms unfair online and large-format retail (LFR) practices.

In a strong statement, BCC leaders said the objective is clear: "Either create a level playing field - or go back."

Key campaign demands include:

One Nation, One Price, One Model, One Offer

No online favouritism

Equal opportunities for all channels

According to FAIITA BCC, offline retailers remain the backbone of India's IT distribution network. The committee argues that exclusive online promotions and biased...