India, June 18 -- The recent FAIITA and UPCDWA strategic brand discussions in Lucknow highlighted the growing urgency to address challenges facing India's offline IT hardware channel. Bringing together leading brands including HP, Lenovo, Dell, Acer, and ASUS, the discussions reflected a broader industry effort to create a more balanced and sustainable business environment as the sector moves into FY 2026-27.

Held on 8-9 June 2026, the meetings focused on several issues that continue to impact dealers across the country. Representatives from FAIITA and UPCDWA raised concerns around price disparity, declining margins, inventory pressures, working capital challenges, and the growing impact of aggressive online pricing practices.

The assoc...