India, Nov. 12 -- Exide Industries is using Salesforce to bring sales, customer service and field operations onto one platform. The move connects more than 120,000 dealers, 20,000 mechanics, 6,000 service technicians and 1,000 sales personnel across India. The bigger shift is in how the company handles customer needs, with service response times falling from days to hours and more than 95% of complaints now resolved in a single visit.

The Exide Salesforce integration brings together Sales Cloud, Service Cloud, Field Service Cloud, Marketing Cloud and Experience Cloud. Together, these tools give teams a shared view of customer interactions, service history, warranties and partner operations.

The impact is visible in service delivery. Com...