India, Sept. 16 -- India's printing market is changing in ways that are creating a wider role for channel partners. While traditional print workloads have been affected by digitisation, ink tank adoption is expanding across homes, offices and businesses. At the same time, customers are looking beyond the printer itself towards managed print services, print security, device management and document workflows.

For channel partners, this is shifting the opportunity from a one-time hardware transaction towards a broader relationship built around inkjet printing, managed print services (MPS), software, consumables and ongoing support. Siva Kumar, Senior General Manager, IJP Sales & Marketing, Epson India, discusses the changing market, the shi...