India, Feb. 25 -- Confluent has introduced a new Confluent reseller program titled Sell With Confluent, designed to help system integrators accelerate sales and expand their presence in the data streaming platform market.

The initiative seeks to simplify traditional reseller processes by offering automated quotes, instant approvals and structured incentives. The objective is to reduce deal friction and enable partners to respond more quickly to growing demand for real-time data solutions.

According to Confluent, conventional reseller models often involve lengthy approvals, unclear incentive frameworks and extended deal cycles. These constraints can limit how quickly partners capture emerging opportunities in data streaming.

The Conflue...