India, Nov. 13 -- Sustainability is changing the way enterprises look at IT procurement, hardware usage and asset retirement. For the channel, this shift could open a business opportunity that goes beyond selling new infrastructure. It creates scope for services across the entire technology lifecycle, from acquisition and deployment to reuse, refurbishment and responsible disposal.

According to Rajan Singla, Director-Sales, HPE Financial Services, India, enterprises need to move away from treating sustainability as an end-of-life activity. Instead, they should consider environmental impact and business value at every stage of the IT lifecycle.

"Sustainability needs to be embedded into every stage of the IT lifecycle rather than treated ...