India, April 20 -- The Celonis and ProcessLab Banking App arrives at a time when banks are flooded with data but still struggle to understand what is actually slowing down their customer service. While traditional systems like CRM capture large volumes of information, they often fail to show how processes move across departments, leaving gaps in visibility and decision-making. This is where the new application positions itself differently, focusing not just on data collection but on connecting the entire service journey into a single, understandable flow.

By directly integrating with core banking and CRM systems, the app creates what is described as a living digital twin of operations. This means banks can see how their processes behave ...