India, July 22 -- For many small businesses, accounting software is often the first serious step toward digital operations. But the move can also feel complicated, especially when teams are used to manual records, spreadsheets and disconnected tools. BUSY Infotech is now trying to lower that entry barrier with BUSY Magic, its new business management and accounting platform for India's MSMEs.

The BUSY Magic launch brings accounting, billing, inventory, GST and business reporting into a single environment. The platform combines a simpler interface, guided workflows and AI-led automation, targeting both first-time software users and growing businesses.

BUSY Magic brings AI-led automation to MSME accounting The focus is not only on recordi...