India, March 18 -- The global channel domain is witnessing a huge change. The era of "box-pushing" and one-off hardware licenses is fading into the rearview mirror, replaced by a demand for what Cloudflare calls the Next-Generation Network and Security Advisor. To meet this shift, Cloudflare has introduced PowerUP, an award-winning partner program designed not just to supply products, but to equip the channel with a comprehensive "Recipe for Transformation."

For partners across India, the USA, and the SAARC region, PowerUP represents a strategic hub. It acknowledges that in a world of Zero Trust and AI-driven threats, a partner's value isn't measured by their inventory, but by their ability to deliver secure, low-latency business outcome...