India, June 18 -- The launch of the BenQ exclusive monitor brand store on Lamington Road signals a shift in how monitor brands are approaching retail in India. While televisions dominate floor space in most electronics stores, monitors have largely remained hidden in small display sections, making it difficult for buyers to understand the differences between products designed for specific tasks.

BenQ is attempting to address this gap through a dedicated experiential format that brings its entire monitor portfolio under one roof. Located at Mumbai's Lamington Road, a well-known destination for technology enthusiasts and IT buyers, the store focuses on helping customers evaluate products through real-world use cases rather than specificati...