India, Sept. 8 -- ASUS India has appointed MSME expert and Quantum Leap founder Rajiv Talreja as ASUS MSME Mentor for the MSME segment, linking his experience with business owners to the company's Expert Series PCs. The long-term collaboration is aimed at helping Indian MSMEs understand how purpose-built business technology can support growth.

The appointment goes beyond a conventional brand association. ASUS and Talreja spent more than a year engaging on the needs of MSMEs, while Talreja's team also deployed Expert Series machines internally before agreeing to the collaboration.

A gap between business needs and PCs According to ASUS, it identified a gap among small businesses and professionals that need business-grade laptops but often...