India, March 3 -- The premium retail sector is evolving in India at a fast pace; physical stores are no longer just transactional spaces. For iNvent, the future is in the immersive engagement and long-term customer relationships.

In an interaction, Swarn Bajaj, Founder and CEO of iNvent, shared how the company's new experiential format is designed to deepen Apple ecosystem adoption and build meaningful customer bonds across markets.

The core of iNvent's strategy is its Apple experiential store in India model. Unlike traditional retail outlets focused primarily on sales, this format emphasises immersion and education.

"It is an experiential store. It is a store which offers a very immersive and comprehensive experience of the entire App...