India, Oct. 6 -- In Kenya and Nigeria, AI-generated health messages are being tested against traditional campaigns to address vaccine hesitancy and maternal health.

The study found that AI messages, though creative, often miss cultural nuances, while traditional methods remain authoritative but inflexible.

The findings stress the importance of developing AI tools with local input to ensure effective and culturally sensitive health communication.

Picture this: an artificial intelligence (AI) system creates a bright, youth-focused social media post for young Kenyans, complete with local slang and the phrase "YOUNG, LIT and VAXXED!" This message tackles the fear that vaccination will affect fertility - a fear that has serious health conse...