India, Sept. 1 -- Home-textile maker VTM Limited announced a series of proactive steps to cushion the impact of newly imposed U.S. tariffs on Indian imports. The company said the measures are aimed at ensuring supply continuity, protecting margins, and sustaining medium- to long-term growth.
The action plan includes timely fulfillment of confirmed U.S. orders, joint pricing solutions with key customers, and assortment adjustments. VTM also plans to scale up sales in the UK under the new India–UK trade agreement and expand its footprint across the EU, GCC, ANZ, Japan, and the Indian domestic market. Additionally, the company will accelerate its shift toward premium and performance-based product lines, pilot direct-to-consumer initiati...