India, May 12 -- Parag Milk Foods has partnered with Tetra Pak to launch Avvatar Protein Cold Coffee, marking the company's entry into India's rapidly growing ready-to-drink (RTD) protein beverage market.
Launched under Parag Milk Foods' sports nutrition brand Avvatar, the beverage comes in India's first Tetra Prisma® Aseptic 250E packaging format, aimed at offering convenience, nutrition, and portability for everyday consumers.
Priced at ?120, the drink contains 15g of protein in a 250 ml pack and is made with milk protein. The company highlighted that the beverage contains no added sugar or artificial sweeteners and is available in Classic and Vanilla flavours.
The launch comes amid rising awareness around health and wellness in In...