India, July 20 -- Mini Diamonds (India) Ltd, through its wholly owned subsidiary Namra Jewels Pvt. Ltd., has introduced a Make to Order (MTO) service for retail customers across its online and offline platforms.
The new offering allows customers to customize jewellery based on their preferred design, diamond specifications, metal type, size, and other personal preferences, with each piece crafted only after a confirmed order.
The company said the demand-driven manufacturing model is expected to enhance customer experience, optimize inventory management, improve working capital efficiency, and provide greater flexibility in adapting to changing design trends and customer preferences. The initiative aligns with the company's long-term strat...