India, June 12 -- Flair Writing Industries Ltd. is accelerating its presence in the pencil segment through a combination of strong demand for mechanical pencils and the launch of its new wooden pencil manufacturing facility in Surat.
The company reported sales of approximately 147 million mechanical pencils, reflecting increasing consumer acceptance and growing traction in the category. Building on this momentum, Flair has operationalized its wooden pencil manufacturing unit, a move that significantly expands its footprint in the broader pencil market.
According to industry estimates, the Indian pencil market accounts for nearly 12% of the overall writing instruments industry, with the segment valued at around ?1,650 crore in FY23 and exp...