India, July 2 -- The Department of Commerce, in collaboration with the Ministry of AYUSH and the AYUSH Export Promotion Council (AYUSHEXCIL), organised a government-industry brainstorming session in New Delhi to discuss strategies for strengthening India's global leadership in the AYUSH sector.
Held under the theme "Strengthening India's Global Leadership in Traditional Wellness: Innovation, Quality, Exports and International Collaboration in the AYUSH Sector," the event brought together more than 150 participants, including government officials, exporters, manufacturers, MSMEs, startups, researchers, industry bodies and state licensing authorities.
Discussions focused on expanding AYUSH exports by leveraging India's Free Trade Agreements...