India, Nov. 3 -- Coforge Ltd has announced the launch of BridgeCX, a next-generation customer engagement solution built on Pega Customer Decision Hub and integrated with Mastercard's Dynamic Yield platform.
The solution aims to help enterprises deliver intelligent, hyper-personalised customer experiences by connecting AI-driven decision-making with real-time digital engagement across multiple channels.
BridgeCX combines Pega's AI-powered decisioning capabilities with Mastercard's Dynamic Yield personalisation engine, enabling businesses to analyse customer intent, identify the next best action and deliver personalised experiences across web, mobile and other digital platforms.
The solution is designed to convert customer data and signals...