India, July 17 -- AWL Agri Business Ltd. (formerly Adani Wilmar Limited) has relaunched its Alife bathing soap portfolio with four new variants, featuring upgraded formulations, skincare-inspired ingredients, signature fragrances, and contemporary packaging under the new brand promise, "Khubsurati Kuchh Khaas."
The refreshed range includes Active Nimboo, Haldi Chandan, Rozy Glow, and Fresh Lily, each designed to offer an enhanced bathing experience by combining effective cleansing with skincare-inspired benefits and unique fragrances.
The new product range was officially launched on July 15, 2026, at the company's Mundra manufacturing facility, in the presence of 50 leading distributors from across the country, highlighting the brand's fo...