India, June 18 -- Asahi Group Holdings has entered into a franchise agreement with Varun Beverages Limited to introduce its iconic CALPIS brand in India, marking the Japanese company's entry into the country's non-alcoholic, non-carbonated beverage market.
Under the partnership, CALPIS ready-to-drink dairy-based beverages are expected to be launched in India in the second half of 2026 or later. The initial product lineup will include two flavors—Original and Mango.
Asahi Group will oversee product development, technical support, marketing, and brand management through its local subsidiary, while Varun Beverages will handle manufacturing, distribution, and sales across India.
CALPIS, a fermented milk-based beverage known for its swe...