India, Sept. 17 -- Antara Senior Care, India's only fully integrated senior care ecosystem, has rolled out a digital campaign featuring acclaimed television actor Hiten Tejwani to raise awareness about safe and dignified care solutions for seniors. The five-part campaign, titled "Expert Senior Care, Apno Jaisi", is currently live on YouTube and is being amplified across Antara's social media platforms. Antara is part of the $5-billion Max Group and a wholly owned subsidiary of Max India Limited.
The campaign addresses the emotional and practical realities of ageing and caregiving in modern India, where children often live away from their parents due to work or education. It highlights how seniors struggle with loneliness and complex health...